Importance of SEO for your Business
Search Engine Optimization is a process through which businesses can increase the visibility of their webpage or website on internet or search engines results which in turns can result in greater business and higher sales and profits.
The recent boom in digitalization and globalization has made internet the most convenient and widely used shopping medium for a vast majority of people. Thus, diminishing the geographical boundaries and taking the business to the whole new global level where a customer sitting in Pakistan can place an online order from UK or some other country. A recent survey has revealed that there are almost thirteen billion online searches every month. Through a carefully developed webpage and with proper search engine optimization organizations can grow their businesses by taking a small segment of these online searches.
The ranking on the Search Engine result page is very crucial to the businesses and based on complex algorithm. Optimization of website gives an edge over non optimized web sites thus increasing the visibility and ranking of the website. Apart from this Search engine optimization also improves and increases User’s experience and usability of the website.
Results from another survey suggest that user believes, trust and open the top five displayed web pages as a result of web search. Therefore, in order to gain users trust businesses have to strive to make their ranking better. It will bring more traffic towards the website Thus, increasing the likelihood of higher click through rate and higher conversion rate.
The ranking of any webpage depends on several factors. One of the most important factors is identification and proper usage of keywords. They should be effectively used in the title and Meta data of the web page. Moreover, the website should not be over flooded with these words, as it will leave a negative impression on the reader. Hence decreasing the readability and causing an adverse effect. Another crucial factor is the quality of the contents on the web page. It makes the website more valuable and attractive for the users.
It is not wrong to say that internet has provided a new marketing channel to businesses and services, where they can market their product relatively cheaper than the other available marketing options. It also enables firms to get their desired results with the minimum work force. Thus resulting in a mass cost savings to the industries.
In short, Search Engine optimization increases the traffic of website by maintaining a higher position in search result. Secondly, it is the most cost effective marketing tool for the businesses. Additionally, it provides higher brand credibility to different organizations by improving their appearance. Further, SEO gives an edge over other websites. Consider two businesses selling same product, but one is putting more effort in SEO than the other. In this scenario the earlier one has more chances of getting higher ranking which in turn will gather more traffic resulting in more conversions and greater sales. Search Engine Optimization has open new doors of Success for the Businesses.