The post Web Design Agency appeared first on OXIC TECH.
]]>If you want to have an online presence for your product/services or want advancement in an existing website- you need to search for an expert web design company that can accommodate your requirements. A web design agency can differentiate an average website and an astronomical one. Here are some of the important factors you should be looking for in a good website design company.
A key factor that you should look for is the website design cost- that how much will a website design project cost you to get the job done. You may find different prices depending on the working criteria of the companies-you need to decide whether it meets your budget or not. Then start measuring the competency level of the company that can ease you for right price selection. Try to understand their way of working and packages, as there are some companies who charge on hourly basis and some on per project basis. Initially, if your budget is low try to get a custom design and as you start earning; invest some money to get extra features for your website.
Before getting into a contract- you need to check how experienced they are, how successfully they accomplished previous projects and the satisfaction level of their clients. For this, you can ask them for a portfolio of completed works and designs they have produced.
You need to be very decisive in choosing a professional website design company that’s not only capable of providing exclusive designs but also understands how to incorporate SEO friendly features. In order to build a dynamic website, the company you choose has a strong grip over user friendly and search engine optimization features. To check the competency level of the company you can perform a test yourself by taking out a few websites from their portfolio and find their ranking in search results by the help of targeted keywords.
It is equally important to hire a professional web design service that is reputable for its excellent customer service. It means that after handing over the project to the company, you must be receiving timely feedback and customer support for your concerns, requirements and the changes you want to be implemented. Do probe about the customer service from its existing and former clients.
Getting an on time delivery of your project is very crucial. Before signing an agreement with the web design company-you need to ensure that the project will be delivered on time. Usually most of the companies fail to fulfill their commitments because of incompetency or the heavy flow of the projects they received. Ask them to assign a best team on your project that not only fulfills your requirements but also ensures on time delivery.
Make sure that a web design company you hire understands how to create a web design that is compatible on mobile phones and devices. In modern day, all the web designing firms focus on creating mobile friendly sites. With this feature, you will have the access to capture mobile users as they are in huge numbers today.
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]]>The post FACEBOOK ADVERTISING appeared first on OXIC TECH.
]]>We know. Facebook isn’t new. Also, to state that each business needs a Facebook nearness today would be an obtrusive modest representation of the truth.
Be that as it may, a considerable measure has changed since Facebook first entered the showcasing scene. Today, the world’s biggest informal community can do things a significant number of us could never have longed for a long time prior: have 360-degree recordings, offer items by means of a talk bot, or even fill in as a best news hotspot for 66% of the populace.
Facebook has 1.18 billion every day dynamic clients. We should place that in context. That is more than 5X the number of inhabitants in the United States, 15% of the total populace … it’s as yet climbing.
It’s the sheer number of individuals, as well as the measure of our consideration Facebook possesses. All inclusive, the normal client burns through 50 minutes for each day with Facebook properties. Considering the normal individual dozes 8.8 hours every day, that implies one-sixteenth of our waking hours are gone through with our eyes stuck to the interpersonal organization.
For some, Facebook is the web. All things considered, is your business taking full favourable position of it?
Pages are the door for organizations to showcase among this heavenly chalice of clients. A Facebook Page is an open nearness like an individual profile, however enables fans to “like” the business, mark, big name, cause, or association. Fans get content updates from the Page on their News Feed, while the business can raise mark mindfulness, convey and track promoting, gather point by point group of onlookers bits of knowledge, and visit with clients who look for client benefit.
Beneath you’ll discover all that you have to know to wind up plainly an ace Facebook advertiser. Regardless of if your business has had a Page for a considerable length of time or you’re simply beginning, this far reaching guide is for you.
Read along, email it to yourself or bookmark it for some other time, or hop to the segment that interests you most:
How to Set Up a Facebook Business Page
How to Get Facebook Likes
Facebook Post Types
How to Create a strategy of Marketing through Facebook
Tracking and Measuring Results with Facebook Analytics
How to Advertise on Facebook
Before we dive in, let’s get one thing out of the way. There are numerous procedures to approach advertising on Facebook, yet we’ll adhere to the one we cherish generally: inbound.
Inbound is tied in with being useful and relatable to your group of onlookers. It includes understanding the objectives of your client and collaborating with them to conquer challenges. Outstanding amongst other approaches to do this is to be accessible where they as of now invest their energy – that implies you should be available on Facebook.
Facebook’s apparatuses take into account the business that needs to shape a bona fide association with their gathering of people. It enables advertisers to make and disperse quality substance that is useful for clients. What’s more, it permits deals and client administrations reps to interface with buyers inspired by your image.
It’s not tied in with being spammy, irritating, or beguiling.
In case you’re assembling a Facebook Page just to mark one additionally thing off the marking plan for the day, reconsider. Genuine Facebook showcasing requires a steady, long haul duty. Be that as it may, we guarantee, the mindfulness and request will be justified, despite all the trouble.
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]]>The post Importance of SEO for Businesses appeared first on OXIC TECH.
]]>Search Engine Optimization is a process through which businesses can increase the visibility of their webpage or website on internet or search engines results which in turns can result in greater business and higher sales and profits.
The recent boom in digitalization and globalization has made internet the most convenient and widely used shopping medium for a vast majority of people. Thus, diminishing the geographical boundaries and taking the business to the whole new global level where a customer sitting in Pakistan can place an online order from UK or some other country. A recent survey has revealed that there are almost thirteen billion online searches every month. Through a carefully developed webpage and with proper search engine optimization organizations can grow their businesses by taking a small segment of these online searches.
The ranking on the Search Engine result page is very crucial to the businesses and based on complex algorithm. Optimization of website gives an edge over non optimized web sites thus increasing the visibility and ranking of the website. Apart from this Search engine optimization also improves and increases User’s experience and usability of the website.
Results from another survey suggest that user believes, trust and open the top five displayed web pages as a result of web search. Therefore, in order to gain users trust businesses have to strive to make their ranking better. It will bring more traffic towards the website Thus, increasing the likelihood of higher click through rate and higher conversion rate.
The ranking of any webpage depends on several factors. One of the most important factors is identification and proper usage of keywords. They should be effectively used in the title and Meta data of the web page. Moreover, the website should not be over flooded with these words, as it will leave a negative impression on the reader. Hence decreasing the readability and causing an adverse effect. Another crucial factor is the quality of the contents on the web page. It makes the website more valuable and attractive for the users.
It is not wrong to say that internet has provided a new marketing channel to businesses and services, where they can market their product relatively cheaper than the other available marketing options. It also enables firms to get their desired results with the minimum work force. Thus resulting in a mass cost savings to the industries.
In short, Search Engine optimization increases the traffic of website by maintaining a higher position in search result. Secondly, it is the most cost effective marketing tool for the businesses. Additionally, it provides higher brand credibility to different organizations by improving their appearance. Further, SEO gives an edge over other websites. Consider two businesses selling same product, but one is putting more effort in SEO than the other. In this scenario the earlier one has more chances of getting higher ranking which in turn will gather more traffic resulting in more conversions and greater sales. Search Engine Optimization has open new doors of Success for the Businesses.
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]]>The post Shifting Trend of Marketing from Analog to Digital Marketing appeared first on OXIC TECH.
]]>Digital marketing is claimed to be the future marketing and it’s more likely to replace the traditional forms and will prevail itself as a developing force in whole marketing fields. In last years businesses have moved towards investing in digital content as they are reluctant reinvesting in the typical methodologies of marketing. The new generations are embracing the technology as a God gifted right and therefore the digital marketing is progressing like heaps and bounds. Though the older generations will stick towards the print media like paper newspaper, books, and somehow with TV and radio etc.
Though it won’t is wrong to say that the businesses who are not adaptable to the new strategies are a greater risk and the chances are that these firms will sooner extinct from the business world.
Being more precise with the words we can say as long the technology is more available to us we will move towards the digital age. The digital methods are way faster, streamlined, practical, and versatile. The best aspect about is that the digital is that it’s offering for the marketing and consumers are somehow equal and embedded with much potential.
As of now, we are clear about the importance of digital marketing, here are the contents that are covered under the digital world blog, email marketing, internet ads, pay per click ads, marketing through mobiles SMS, MMS, online video, and much more.
Digital marketing can be defined as the integrated marketing that we put into service to attract, and engage customers and right at the same time converting them to the digital or online mode. Digital marketing has been utilizing various channels such as content marketing, influencer marketing that effectively help many brands either local or national to connect with customers and reveal the potential of marketing programs in real-time.
Though determining the real scope of digital marketing is dependent upon the innovative ideas and technological advancements that are brought forward to provide for the digital world and enable it to expand.
The future of digital marketing will also be relying on the ways or platforms and platforms that will engage a bond between the traditional media and the digital media and will let it play together. create ways for new and traditional media to play together. Where the technology has dominated the other modes the chances of print media to end are also increased. Calling television and radio safe mode is also true as hundreds of multinational companies still investing millions in radio and TV.
But surprisingly digital media has significantly overtaken the other forms of information at a faster rate than ever before. A recent survey that has been conducted by the office of National statistics says that there are more than 82% adults in the UK (more than 40 million individuals ) that are appeared online in the initial three months of the year.
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]]>The post Importance of Keywords in Website appeared first on OXIC TECH.
]]>Keywords are the those phrases or words which internet users searches on a search engine on Google, in order to find the websites which match what they are looking for. There are many keywords which get hundreds of thousands of unique searches in a day while other just gets a couple of hundred. There are many words which are highly trafficked keywords which are really competitive online because most of the businesses are trying to get referrals and traffic from users of those keywords and others are not.
It is important to understand two basic principles which are competition and traffic.
Competition:
competition refers to the number of other sites trying to rank well for a particular keyword.
Traffic:
Traffic refers to the number of people searches for a particular keyword each single day.
Keywords are the words through which a particular website is ranked online. Key words play a pivotal role for business websites as it drives targeted traffic for your business for free. If, done well using the right and appropriate keywords can skyrocket your business to sales success online.
When choosing a keyword for a business it is important to put time and thought for researching keywords. There are some good research tools online which can help you research a keyword relevant to your business, such as Google Key Word Research Tool and Word Trackers, these tools are very helpful for getting insights about how many users on web are searching for a particular keyword and also provides a realistic sense of what keywords a person should be using on your website and how efficaciously they would be marketing your site online.
While refining things there are two more important terms:
1-SHORT TAIL KEYWORDS
Short Tail Keywords consists of 1-3 words.
Examples include: Acne, Weight Loss, Beauty Tips, Weight Loss Tips.
2-LONG TAIL KEY WORDS
Specific key words which are usually 3 words or longer
Examples include: How to make money through websites, How to Treat Acne, Symptoms of Heart Attack.
People will not stumble and wander to your site only. There is a lot more competition online and if you don’t have the right and appropriate keyword you won’t rank you would not be able to rank well for anything related to your website, and people would not look up for it. No matter what content you website contains keywords always matters.
There are two main terms which should also be made to consideration:
1-POS:
Pos are essentially important as it is ranking of a particular keyword in Google search i.e, position of a keyword. If a word is at No.1 position if it’s the first result that Google will show. If it is No.3 then it’s the third result that Google shows.
2-VOLUME:
Volume tells a roughly figure of how many people searching for a particular word in a month. This is an important aspect as it will tell you for particular keyword that people are searching for it or not.
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